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Implement marketing and promotional activities
This unit covers the ability to coordinate and implement the organisation's marketing strategy and marketing plans and oversee the construction and maintenance of promotional displays. It involves supervising staff and is applicable to funeral home and cemetery and crematoria staff who oversee the marketing or promotion of funeral products as part of their role.|
|1 . Implement marketing strategy and plans||
|2 . Coordinate promotional displays||
|Key Competency||Examples of Application||Performance|
|How can information be collected, analysed and organised?||By communicating ideas and information about overall marketing strategy, marketing plans, presentation and display of merchandise and pricing policies to colleagues.||2|
|How are ideas and information communicated within this competency?||By identifying information sources relative to product merchandising and pricing requirements, gathering product, workplace and market related information, selecting and collating this data in a suitable format, and undertaking necessary analysis.||2|
|How are activities planned and organised?||By planning and organising activities associated with merchandise presentation and display for colleagues.||2|
|How are problem solving skills applied?||By involving colleagues in planning, laying out and organising merchandise presentations and displays, encouraging participation and contribution to organisation objectives.||2|
|How are mathematical ideas and techniques used?||Mathematical ideas and techniques are likely to be utilised in implementing pricing policies.||2|
|How is use of technology applied?||By independently resolving all routine issues with presentation and display, and pricing associated with merchandise presentation; accessing suitable support within or outside the organisation to resolve non-routine problems.||2|
|How is team work used within this competency?||By using technology to evaluate merchandising effectiveness and implement pricing policies.||1|
The organisation's marketing strategy should be linked to the organisation's corporate/business plan and may include:
a method for the delivery of products and services
implications for the implementation of the strategy
implications for the review and assessment of the strategy.
Marketing plans are plans that are specific to workplace units but consistent with the overall marketing strategy.
Appropriate personnel could include:
Products may include:
brochures and pamphlets
coffins or caskets
coffin or casket accessories
OHS procedures are to be in accordance with State/Territory legislation and regulations and may include:
workplace environment and safety
protective clothing and equipment
manual handling procedures
use of tools and equipment
materials handling procedures including for hazardous or infectious materials.
Workplace policies and procedures may include:
standard operating policies and procedures
standards and certification requirements
quality assurance procedures
emergency, fire and accident procedures
Critical Aspects of Evidence
Evidence of the following knowledge and skills is considered essential to demonstrate competency in this unit. This includes demonstration of the Key Competencies at the performance level identified at the end of this unit:
Effective training of staff in the organisation's marketing strategy and plans and workplace policies and procedures regarding product displays, presentation standards, pricing and ticketing.
Effective implementation and monitoring of marketing strategy and marketing plans.
Accurate recording and appropriate reporting of marketing results.
Consistent and accurate implementation of workplace policies and procedures in regard to displaying, ticketing and pricing stock.
Planning and supervision of the construction and maintenance of displays for identified products according to specified timeframes, workplace policies and procedures and OHS procedures.
Underpinning Knowledge and Skills
The following knowledge, understanding and skills are essential to perform this unit to the required standard:
Knowledge of marketing principles and practices.
Knowledge of organisation's marketing strategy and marketing plans.
Knowledge of display products.
Knowledge of manual handling techniques and OHS regulations and procedures.
Knowledge of ticketing and pricing procedures including procedures for accessing information and implementing price changes.
Knowledge of display construction techniques and procedures including load bearing capacity of fixtures and display areas and availability and use of materials.
Knowledge of visual merchandising principles.
Knowledge of stock control and display maintenance procedures.
Verbal and non-verbal communication skills, including:
ability to give directions and feedback
negotiation and assertiveness skills.
Literacy and numeracy skills, including:
ability to interpret and understand written documentation
ability to accurately complete required documentation
ability to assist in the production of marketing material
ability to evaluate and produce reports summarising marketing results
Staff coordination and supervision skills including team building, coaching and performance analysis.
Knowledge of workplace policies and procedures.
Knowledge of consumer law and relevant State/Territory Trade Practices Acts.
Planning skills, organisational skills, time management skills.
Personal integrity, ethics and accountability.
Context of Assessment
For valid and reliable assessment of this unit, competency should be consistently demonstrated over a period of time and observed by the assessor and/or the technical expert working in partnership with the assessor. The technical expert may include an experienced person at the workplace.
Competency should be demonstrated in the workplace or a simulated workplace environment through a range of situations which may include interruptions and involvement in other related activities normally expected in the work environment.
Assessment should be undertaken in an environment that meets industry codes of practice and relevant industry regulations and legislation.
Interdependent Assessment of Unit
All units which relate to a job function can be considered as co-requisites to assist with an integrated approach to assessment.
For advice on integrated assessment of units within and across qualifications, refer to the Assessment Guidelines.
Observation of staff member performing a range of workplace tasks over sufficient time to demonstrate the handling of a range of contingencies. Tasks may include but are not limited to:
demonstrating staff training in the organisation's marketing strategy and plans
demonstrating implementation and monitoring of marketing strategy and plans
recording and reporting of marketing results
planning and supervising the construction and maintenance of displays according to timeframes, workplace and OHS policies and procedures.
Written and/or oral questioning to assess knowledge and understanding of relevant procedures with regard to implementing marketing and merchandising activities. Questions will be asked in a manner appropriate to the language and literacy level of the staff member.
Participation in role plays in relation to implementing marketing and merchandising activities.
Completing workplace documentation relevant to workplace requirements.
All resources must be provided for the assessment. If workplace based, the resources should relate specifically to policies, procedures and range of tools and equipment. If an off the job or simulated work environment is used then resources should be applicable to the work environment.
Resources may include:
A real or simulated work environment.
Relevant documentation such as:
workplace policies and procedures
documentation as identified in the Range Statement.
Industry codes of practice and relevant legislation and regulations.
Access to a range of equipment.
A qualified workplace assessor and/or a technical expert working in partnership with the assessor.