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Implement marketing and promotional activities

Unit Descriptor This unit covers the ability to coordinate and implement the organisation's marketing strategy and marketing plans and oversee the construction and maintenance of promotional displays. It involves supervising staff and is applicable to funeral home and cemetery and crematoria staff who oversee the marketing or promotion of funeral products as part of their role.

1 . Implement marketing strategy and plans
  1. The organisation's overall marketing strategy and specific marketing plans are communicated to team members along with each individual's role and responsibility within them.

  2. Staff are trained to participate effectively in the implementation of relevant aspects of the marketing strategy and marketing plans.

  3. Specific marketing plans are implemented in accordance with the overall marketing strategy and business plan.

  4. Assistance is provided in the production and distribution of relevant marketing materials as required.

  5. Marketing plans are monitored to assist in assessing the extent to which the organisation is achieving its marketing strategy.

  6. Reports of marketing outcomes are prepared and distributed to appropriate personnel to enable evaluations against marketing objectives.

  7. Suggestions to improve marketing activities or results are provided as appropriate.

2 . Coordinate promotional displays
  1. Products or services to be promoted are identified according to workplace marketing strategy and plans.

  2. Construction of displays is planned to achieve balance and visual impact and to ensure it accurately depicts the product or service being promoted in accordance with consumer law.

  3. Staff are informed of workplace display standards and requirements.

  4. Staff are informed of workplace policies and procedures in regard to pricing and ticketing where applicable.

  5. Construction of displays is supervised to ensure it is completed in a timely, safe and secure manner in accordance with OHS procedures.

  6. Pricing and ticketing is checked where relevant to ensure the correct implementation of workplace policies and procedures.

  7. Replenishment of merchandise and rotation of stock on display are regularly monitored and action taken as required.

  8. Display presentation standards are assessed and evaluated.

Key CompetencyExamples of ApplicationPerformance
How can information be collected, analysed and organised?By communicating ideas and information about overall marketing strategy, marketing plans, presentation and display of merchandise and pricing policies to colleagues.2
How are ideas and information communicated within this competency?By identifying information sources relative to product merchandising and pricing requirements, gathering product, workplace and market related information, selecting and collating this data in a suitable format, and undertaking necessary analysis.2
How are activities planned and organised?By planning and organising activities associated with merchandise presentation and display for colleagues.2
How are problem solving skills applied?By involving colleagues in planning, laying out and organising merchandise presentations and displays, encouraging participation and contribution to organisation objectives.2
How are mathematical ideas and techniques used?Mathematical ideas and techniques are likely to be utilised in implementing pricing policies.2
How is use of technology applied?By independently resolving all routine issues with presentation and display, and pricing associated with merchandise presentation; accessing suitable support within or outside the organisation to resolve non-routine problems.2
How is team work used within this competency?By using technology to evaluate merchandising effectiveness and implement pricing policies.1

Range Statement

The organisation's marketing strategy should be linked to the organisation's corporate/business plan and may include:

Appropriate personnel could include:

Products may include:

OHS procedures are to be in accordance with State/Territory legislation and regulations and may include:

Workplace policies and procedures may include:

Evidence Guide

Critical Aspects of Evidence

Evidence of the following knowledge and skills is considered essential to demonstrate competency in this unit. This includes demonstration of the Key Competencies at the performance level identified at the end of this unit:

Underpinning Knowledge and Skills

The following knowledge, understanding and skills are essential to perform this unit to the required standard:

Context of Assessment

For valid and reliable assessment of this unit, competency should be consistently demonstrated over a period of time and observed by the assessor and/or the technical expert working in partnership with the assessor. The technical expert may include an experienced person at the workplace.

Competency should be demonstrated in the workplace or a simulated workplace environment through a range of situations which may include interruptions and involvement in other related activities normally expected in the work environment.

Assessment should be undertaken in an environment that meets industry codes of practice and relevant industry regulations and legislation.

Interdependent Assessment of Unit

All units which relate to a job function can be considered as co-requisites to assist with an integrated approach to assessment.

For advice on integrated assessment of units within and across qualifications, refer to the Assessment Guidelines.

Assessment Methods

Assessment Resources

All resources must be provided for the assessment. If workplace based, the resources should relate specifically to policies, procedures and range of tools and equipment. If an off the job or simulated work environment is used then resources should be applicable to the work environment.

Resources may include: